AI Visibility Score
A product's score is the share of sampled answers that mention your brand or the product, 0–100. The dashboard averages it across the catalog and charts a 30-day trend. New brands commonly start at or near zero — that is the honest baseline, not a bug: it is the gap the rest of the loop closes.
Diagnostics
Separately from sampling, Aethos checks every product against vertical-specific optimization rules — the facts AI assistants need to recommend you (fabric composition, fit, ingredients, certifications, care and usage data). Failed rules come with plain-English recommendations and feed the fix queue.
Share of voice
The War-Room takes the latest scan batch and counts how often you and each tracked competitor appear across its answers. Drop alerts fire when your share falls meaningfully between scans — the threshold widens automatically for small sample batches so noise doesn't page you.